I think it’s safe to say that everyone longs to be loved – and a lot of people settle for LUV. Luv is a powerful craving to be wanted, desired, cherished – and causes us to do things and make decisions we later regret. Love – the real deal – is what we give; it’s unconditional – beautiful, sacrificial – and the recipient of it is usually changed forever. LUV – drives people crazy – and causes them to do crazy, reckless things. Love is not crazy; it’s perfectly rational and well-thought-out, but it also causes people to do things that others might see as reckless – even irrational. Luv is the little ‘g’ god that people sell their souls to – looking for real, authentic love… and in the process, they miss it!
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