If there is no God, if we all just climbed off a pond and out-lived the other germs, if there is no center line down the highway - and morality is "enlightened self-interest", then promises and vows don’t really matter. But if there is a PROMISEKEEPER behind it all - and if we are made in His image, then our promises and vows really matter. If we depend on the fact that airlines keep the promises they make to the FAA and food manufacturers and drug manufacturers keep promises they make to the FDA and insurance companies and banks keep their promises to pay for damage and safeguard our money - then we need to honour the promises we make to those who depend on us! The cost of not doing that - is our credibility. Our character. We team up with the dark side of eternity; the LIAR!